Whether you are looking to create your business logo or you wish to send a message out to your subscribers, one thing that you might not consider is your font. Fonts are a visual aspect of your message that you may have not considered before, and while you know that you should never use Comic Sans in a serious email and that Papyrus is very overused, you may not have thought about what fonts can do for you.
In the first place, look at the basics. Good fonts offer you a high readability. Bliss fonts and enigma fonts are both fonts that are geared towards utter clarity. These fonts are made to be invisible in some ways, as they are are very spare and have very few flourishes. They are still less plain, however, than fonts like Ariel, which lack any kind of serif marks at all. If you want your fonts to be readable, you should choose from ones which are very plain. If you want something even more spartan, consider aspect fonts.
While readability is always the top priority, you will find that fonts can also be used to establish mood. As an example, consider the fonts that you might expect to see on a child’s birthday card versus the fonts that may be used on business card. What kind of mood do you want to provoke? For many people, the mood that they experience upon opening the missive is subconsciously created by the text that they see. If you suddenly saw large bold letters, you may find that the message feels more strident than you thought it was. For example, the shire types are heavy and blocky, giving them more weight than other fonts. The shire fonts also have a very strongly traditional feel, which helps give your message some presence.
A small amount of deliberation can help you find the right fonts for your business. For example, consider the nature of your business and the prevalent mood of the people who come there. Are they doing something that they think is necessary, if unpleasant, or are they there for a good time? Good fonts can encourage them to feel the way that they should when they want your services. Fonts, like other aspects of your business, give them important visual cues.
On the other hand, sometimes you just want the words that you use to be slightly elegant and flowing. While it is very tempting to use some of the copperplate fonts out there, which were modeled off of some of the more flowing penmanship hands of the previous centuries, remember that readability is still key. Kingfisher fonts don’t look much different from the normal italic fonts, but they have a very nice flow that is subtle but pervasive.
Appropriate fonts will make people more comfortable with you, and this subtle approval can go a long way towards changing the way that the look at your work. Good fonts may or may not be things that your readers notice, but it should always be something that you choose deliberately. Bad fonts will always be noticed, while good ones will serve you in very subtle ways.
Choosing good fonts for your correspondence can go a long way towards making people more invested in your work and in granting you a legitimacy that you might have been lacking. Use your fonts to set the mood and also to make sure that your work is given the seriousness that you would want. Your fonts should work for you. Before you send off your missive, you should always make sure that the font you use is something that you don’t mind representing your work.